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Littering, which is the improper disposal of waste, is a consequence of technological advancement in disposable and plastic products manufacturing and mass production. More than two million pieces of litter are dropped daily in the UK, and fly-tipping occurs once every 30 seconds.

Littering has devastating environmental consequences:

  • Littering causes pollution, as litter degrades, chemicals and released into the natural environment. Plastics last a very long time and break down into microplastics that negatively impact ecosystems.
  • Littering kills wildlife; Studies have shown that over one million animals die each year after ingesting or becoming entrapped in improperly disposed rubbish.
  • Littering facilitates the spread of diseases; littering encourages more littering and acts as a breeding ground for bacteria and infections.

The world is not our garbage can, and it is our responsibility to take care of it for the future generation. Stop Littering to make a change!